Artcile Marketing | The Article as a Landing Page

A lot of marketers starting out online don’t have a lot of money to invest in hosting, websites etc., some do, but either way the concept I’m going to discus works for both groups who employ article marketing techniques.

An article, whether it be at Ezine Articles, ArticleBase, GoArticles, any article directory for that matter, is really nothing more than a landing page. It’s you chance to presell your reader on the offer you are promoting. The best part is, its free. Your article should be structured to empathize with the reader’s “problem” or “question”, offer some solutions or answers and then lead them to click on your link in your resource box to finally “receive” the answer or solution they are looking for, in the form of the offer you are promoting.

Empathizing
By empathizing you are making your reader feel like they have a friend that understands their situation. This will immediately help bring their guard down, as most people are skeptical of what they read onlline. Once you have gained their trust by sharing their frustrations, with whatever their “problem” is, you can start positioning yourself as an authority that can help them with their problem, and then you send them to your offer. Is this really any different than a landing page? Not really.

The only difference is how the article and site look. With a landing page you can add graphics, video,etc. Unfortunately there aren’t many article directories that allow you to do that. But I bring good news.

I’ve found a very good directory run by a respected member of the Warrior Forum, its called ArticleProductions.com.

Not only can you add a graphic to your article, you can add links within the article as well as in your resources box. But there is ore. You can even add a Paypal Button at the end of your article, if your promoting a product for sale.

But here is the best part, you can have affiliate links within your article! Note: Any affiliate links must be either domain redirects or html/php redirects, in other words no long coded affiliate links like, “http://skdh.hoplink.iuyw&=fghry”, you know what I mean.

Now you’re not going to get these benefits for free, but these advantages, plus much more are worth the price, you’re essentially getting landing pages, with graphics and even a Paypal buttons.Have a look at ArticleProductions.com and see what it can do for you.

Check out ArticleProductions and all the other resources they offer that I haven’t even mentioned.