I hear a lot of people complain that their click thru rate (CTR) on their articles at Ezine or other article directories, isn’t very good and wanting to know why?
First lets establish a benchmark. You should always shoot for a 20% CTR, you may not always get it but if you follow this little trick it will certainly help.
Ok, so why are people reading your article? Because they need to know something that they don’t already know. So reason tells us that if you write a good article with plenty of info then you’re giving them what they need.
But that is not what we, as article marketers, need, is it? What we need or want at least, is for our readingto click that link in the resource box and go to our offer/site. So to kind of “force” our reader to click that link you CAN’T give them all of what they’re looking for in the article, if you do, they have no reason to click the link.
Instead give them a lot but not all of it, leave the final answer to their question out of the article. Point them to the answer in you resource box. So if the article is about how to make money online, for example, end the article with a question, like,”…..is it really possible to make money online?”….
Then the first line of you resource box should read something like, “…..You may find the right answer to you online earning question here.….”
Then just hyperlink the words “online earning question here” to your offer/site.
Test it out,
Filed under: Article Marketing
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